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NEW YORK (AP) — GoFundMe crowdfunding campaigns have generated $30 billion since 2010, the fundraising platform announced Tuesday, as younger generations look beyond institutions to make their donations. GoFundMe, a privately held, for-profit company, has annually released the total amount raised on its crowdfunding platform since its founding, but hasn't published a breakdown of funds raised in an individual year. Part of that growth includes GoFundMe's acquisition of Classy in 2022, which is an online platform that facilitates giving to nonprofit organizations. It's not yet clear how much giving through a crowdfunding campaign has supplanted giving to nonprofit organizations, Soskis said, in part because data about crowdfunding is less public. Other platforms also facilitate online crowdfunding, besides GoFundMe.

Persons: GoFundMe, Tim Cadogan, GoFundMe's, Gen, Indiana University Lilly, “, we’ve, ” Cadogan, hasn't, Cadogan, “ That’s, Damar, ’ ”, Margaret Richardson, Hamlin, —, Benjamin Soskis, It's, Soskis, ” Soskis, it's, Meta, ” Organizations: Indiana University, Indiana University Lilly Family School of Philanthropy, Associated Press, Buffalo Bills, Corporate, Hamlin, M’s, Urban Institute, Nonprofit, IRS, Facebook, Associated, Lilly Endowment Inc, AP Locations: U.S, Uvalde , Texas, ecommerce, GoFundMe

☆ While Black Friday and Cyber Monday did good, Giving Tuesday lagged
▼ + stars: | 2023-12-03 | by ( Sergio Padilla | ) edition.cnn.com time to read: +4 min

New York CNN —Americans seemed more willing to spend money on Black Friday and Cyber Monday, but less willing to donate money on Giving Tuesday. Giving Tuesday’s decline in participation is not an isolated incident, but rather, as its organization acknowledges, part of larger trends philanthropic organizations are experiencing. According to a report by Giving USA from this past June, Americans are giving the lowest percentage of their disposable income since 1995. Americans gave just 1.7% of their disposable income in 2022, with charitable giving declining from 2021 by 3.4% to $499.3 billion, which represents an even larger decline of 10.5% when adjusted for inflation. “I think the numbers are very interesting in terms of Black Friday and Cyber Monday but they don’t tell you the whole picture,” said Neil Saunders, managing director of GlobalData Retail.

Persons: “, ”, Asha Curran, Ebenezer Scrooge, Neil Saunders, ” Saunders, CNN’s Nathaniel Meyersohn, Elisabeth Buchwald Organizations: New, New York CNN, Black, CNN, GivingTuesday, United Nations Foundation, National Retail Federation, Adobe, Federal, GlobalData, Adobe Analytics, Charities Aid Locations: New York, New York City

Donations were up $20 million on Tuesday, a 0.6% increase over last year before adjusting for inflation, the nonprofit said. GivingTuesday makes its estimate by drawing on data from donor management software companies, donation platforms, payment processors and donor-advised funds. Political Cartoons View All 1273 ImagesIt's still too early to know whether end-of-year giving will pull charitable donations back up this year. “We absolutely lean into those traditional cycles of giving, which I feel like GivingTuesday really capitalizes on,” she said. GivingTuesday's estimates don't include gifts to mutual aid groups, donations to political organizations or gifts made directly to individuals, Rosenbaum said.

Persons: GivingTuesday, ”, Woodrow Rosenbaum, Rosenbaum, Elaine Kenig, “, Kenig, Naomi Thompson, ” Rosenbaum Organizations: —, “, ” Nonprofit, Vanguard Charitable, Lilly Endowment Inc, AP Locations: U.S, Maui, Northern Ireland

Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Many nonprofits will run matching campaigns, meaning a supporter has pledged to double or sometimes triple the donation of other, smaller donors. That would follow the trend of charitable giving in 2022, which dropped for only the fourth time in 40 years. Other nonprofits, though, aim to rally support from the communities they seek to serve, and GivingTuesday can help with that. ___Associated Press coverage of philanthropy and non-profits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc.

Persons: Tim Pries, “, ” Pries, Amy Pirozzolo, ” Pirozzolo, Natasha Andrews, they've, ”, Ciara Coleman, ” Coleman, Jacob Qualls, he's, Qualls Organizations: Area, Fidelity Charitable, DAF, Fidelity, National, of America, Alpha Phi Alpha, mater, Morehouse College, Associated, Lilly Endowment Inc, AP Locations: Indiana, Fort Wayne, New Orleans, Chicago

These interviews have been edited for length:HOUSTON — A longtime resident of Houston, Monica Fulton, 51, prioritizes giving to organizations serving the city’s residents. That changed in 2018 when she helped organize a group of donors who pool their funds to support small organizations serving women and girls on Chicago’s South Side. The giving circle makes relatively small grants to organizations that have budgets of less than $500,000, where those grants can make a big difference. During the height of the pandemic, they took an online training through the organization Philanthropy Together about how to run a giving circle. “They trust that the group is doing the vetting and that their money’s going to a good cause.

Persons: Monica Fulton, She’s, ”, Fulton, “, Alicia Bailey, Bailey, ” Bailey, she's, I’ve, Ruben Brooks, Brooks, Ezekiel Taylor, ” Brooks, it's, ___, — Lynne Garfinkel, Pam Lowy, ” Lowy, Garfinkel, GivingTuesday Organizations: Associated Press, Houston Food Bank, Fulton, ”, Chicago Foundation for Women, ATLANTA, American, Atlanta Beltline, Big Brothers, Sisters, America, of Georgia, Ezekiel Taylor Foundation, Lilly Endowment Inc, AP Locations: Houston, Panama, Chicagoland, Atlanta, ___ LAFAYETTE, Lafayette, Boulder , Colorado

NEW YORK (AP) — It’s a transaction that would be commonplace for a corporation or a sports team, but it’s the kind of deal that is practically unheard of in the nonprofit sector. The philanthropy research organization Candid will send control of its CF Insights website and the staff that gathered information about community foundations to the Council on Foundations, the association of nearly 900 nonprofit members, on Friday. It helps them make better decisions.”Chang said CF Insights can help community foundations see how its peers handled expansion or compensation. And that information pairs well with the Council on Foundations annual surveys on compensation and benefits among community foundations. That doesn’t happen in the nonprofit sector.

Persons: —, Ann Mei Chang, ” Chang, “, Kathleen Enright, ” Enright, Chang, Enright Organizations: Foundations, ”, Hawaii Community Foundation, don’t, Candid, The Aspen Institute, Urban Institute, Internal Revenue Service, Lilly Endowment Inc, AP Locations: Hawaii, Maui

I want donors to know that every cent truly counts, and you can contribute to multiple causes. In fact, I'd fled the nonprofit world 15 years earlier and had no intentions of looking back. But what many donors don't know is that those traits, conferred through nonprofit status and IRS oversight, come with massive trade-offs. What it means to be a nonprofit and where our money goesAs a nonprofit director, I have to raise a lot of money just so our organization can remain compliant. At the same time, if you care about multiple issues, you can make small donations to multiple organizations.

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